We are here for the long run
Often, innovation and disruption are mistakenly taken as contradictory to stability and experience. At Ideal, we know that learning from the past, relying on experienced professionals and focusing on longer term trends allows us to challenge the status-quo while creating value sustainably.
We are an “agency-only” firm
Ideal does not transact on a principal basis because our business model is based upon the sole motivation to offer the best execution solutions free of conflicts of interest.
In short, this means all we do is in our clients’ best interests.
While we are driven by innovation and technology, we recognize that, ultimately, our clients, our employees, and the broader community dictate what we stand for.
We are uniquely positioned to help investors navigate an ever-evolving marketplace.
We are a group of entrepreneurs with a passion
for technology.
Our tireless quest for innovation can only be pursued by a multidisciplinary team, with proven experience building electronic trading solutions. A team we are greatly proud of.
Holds a degree in Economics from USD, in California. Has built a successful career heading teams in first-tier local and global brokerage firms. Nilson pioneered electronic trading in Brazil in the mid-2000s, having led its development over the years. Joined as Ideal’s CEO in late 2019 with the mandate to establish and execute the firm’s strategy. Is a member of the B3’s Advisory Committee for topics pertaining to trading.
Holds an Engineering degree from the University of São Paulo and an MBA from Insper. With in-depth experience in product control and financial planning, Leandro has held key roles in top local and international financial firms. Is a member of the faculty of the CFA Society Brazil, specializing in financial reporting and analysis.
Holds an Engineering degree from the University of São Paulo and a master’s degree in International Relations from IE Business School. Has dedicated his career to risk management, as well as to designing, implementing and overseeing internal controls programs and corporate governance. Has held key leading roles in top-tier financial institutions in São Paulo and New York.
Holds an Engineering degree from the University of São Paulo. Started his career at Banco Itaú and joined Link Investimentos, the largest Brazilian independent brokerage firm at the time as product controller. Worked with strategic planning for Itaú’s institutional broker dealer in 2013, with oversight of the firm’s expansion in Latin America. Prior to joining Ideal, managed the portfolio of alternative investments at Pátria Investimentos, a leading São Paulo-based Private Equity firm.
Holds a degree in Business Administration with emphasis in Capital Markets from Insper, and a master’s degree in Corporate Finance and Investment Banking from FIA. Has several years of a successful track-record in Sales and Electronic Trading, having covered international and local clients in renowned local and international brokers.
Renowned executive with extensive experience in the development, implementation and management of technology solutions for broker dealers and investors. Has led teams and delivered projects that thrusted the development of electronic trading in Brazil. Worked in leading firms, such as Link Investimentos, the largest Brazilian independent brokerage firm at the time. Holds an MBA degree on IT architecture and is certified in cloud computing solutions.
Holds a degree in Business Administration, is a well-recognized Operations manager. Built a solid career performing key roles in leading firms and actively contributing in modernizing market-wide projects. Has built and led successful teams in local and international brokerage firms. Joined Ideal as Head of Operations in 2019.
Holds a Law degree from Universidade Presbiteriana Mackenzie and a Master of Laws (LLM) degree from FGV-Law. Has solid experience counseling in Financial and Capital Markets, Contract Law and Compliance. Has developed his career in renowned financial institutions such as HSBC, Cetip S.A. (currently a part of B3 S.A. group) and RB Capital S.A. Holds the PQO – Compliance and CPA-20 technical certifications.
Human Resources manager at Ideal, is also responsible for the company’s Facility Management Services. Holds an MBA and built a solid experience in HR and Administrative Services, primarily within the financial industry. Worked most of her career at Link, the largest Brazilian independent brokerage firm at the time, prior to joining Ideal.
Holds a degree in Economics from USD, in California. Has built a successful career heading teams in first-tier local and global brokerage firms. Nilson pioneered electronic trading in Brazil in the mid-2000s, having led its development over the years. Joined as Ideal’s CEO in late 2019 with the mandate to establish and execute the firm’s strategy. Is a member of the B3’s Advisory Committee for topics pertaining to trading.
Holds an Engineering degree from the University of São Paulo and an MBA from Insper. With in-depth experience in product control and financial planning, Leandro has held key roles in top local and international financial firms. Is a member of the faculty of the CFA Society Brazil, specializing in financial reporting and analysis.
Holds an Engineering degree from the University of São Paulo and a Master’s degree in International Relations from IE Business School. Has dedicated his career to risk management, as well as to designing, implementing and overseeing internal controls programs and corporate governance. Has held key leading roles in top-tier financial institutions in São Paulo and New York.
Holds an Engineering degree from the University of São Paulo. Started his career at Banco Itaú and joined Link Investimentos, the largest Brazilian independent brokerage firm at the time as product controller. Worked with strategic planning for Itaú’s institutional broker dealer in 2013, with oversight of the firm’s expansion in Latin America. Prior to joining Ideal, managed the portfolio of alternative investments at Pátria Investimentos, a leading São Paulo-based Private Equity firm.
Holds a degree in Business Administration with emphasis in Capital Markets from Insper, and a master’s degree in Corporate Finance and Investment Banking from FIA. Has several years of a successful track-record in Sales and Electronic Trading, having covered international and local clients in renowned local and international brokers.
Renowned executive with extensive experience in the development, implementation and management of technology solutions for broker dealers and investors. Has led teams and delivered projects that thrusted the development of electronic trading in Brazil. Worked in leading firms, such as Link Investimentos, the largest Brazilian independent brokerage firm at the time. Holds an MBA degree on IT architecture and is certified in cloud computing solutions.
Holds a degree in Business Administration, is a well-recognized Operations manager. Built a solid career performing key roles in leading firms and actively contributing in modernizing market-wide projects. Has built and led successful teams in local and international brokerage firms. Joined Ideal as Head of Operations in 2019.
Holds a Law degree from Universidade Presbiteriana Mackenzie and a Master of Laws (LLM) degree from FGV-Law. Has solid experience counseling in Financial and Capital Markets, Contract Law and Compliance. Has developed his career in renowned financial institutions such as HSBC, Cetip S.A. (currently a part of B3 S.A. group) and RB Capital S.A. Holds the PQO – Compliance and CPA-20 technical certifications.
Human Resources manager at Ideal, is also responsible for the company’s Facility Management Services. Holds an MBA and built a solid experience in HR and Administrative Services, primarily within the financial industry. Worked most of her career at Link, the largest Brazilian independent brokerage firm at the time, prior to joining Ideal.
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Financial Intermediation Ideal provides brokerage services for securities traded at B3, the São Paulo Exchange. More than simply offering access to financial markets, we partner up with clients and develop solutions to optimize their trading flows. Our offering is centered on the “I deal” approach, i.e., client empowerment: we offer a suite of state-of-the-art electronic execution and Direct-Market-Access-only solutions.And, to our retail base, we team up with introducing brokers and agents to deliver high-tech innovation. We eliminate human and operation barriers, meaning: No conflicts of interest: clients manage their executions Rigorous protection of clients’ information: clients trades are secured electronically, with no manual management their orders. Significantly reduced operation risk: with the right set of controls and, again, no manual interventions, transactions are virtually free of the typical operational frictions associated with “analogical” execution methods. Lastly, and by no means less important… all the above reduces transactional inefficiencies and costs. |
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Market Data Solutions We help our clients develop taylor-made mechanisms to receive and process market data (real-time or historical). These solutions are becoming increasingly important in a context of decision making more and more reliant on electronic or algorithmic processing. And stay tuned, there is a lot more to come! |
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Financial Intermediation Ideal provides brokerage services for securities traded at B3, the São Paulo Exchange. More than simply offering access to financial markets, we partner up with clients and develop solutions to optimize their trading flows. Our offering is centered on the “I deal” approach, i.e., client empowerment: we offer a suite of state-of-the-art electronic execution and Direct-Market-Access-only solutions.And, to our retail base, we team up with introducing brokers and agents to deliver high-tech innovation. We eliminate human and operation barriers, meaning: No conflicts of interest: clients manage their executions Rigorous protection of clients’ information: clients trades are secured electronically, with no manual management their orders. Significantly reduced operation risk: with the right set of controls and, again, no manual interventions, transactions are virtually free of the typical operational frictions associated with “analogical” execution methods. Lastly, and by no means less important… all the above reduces transactional inefficiencies and costs. |
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Market Data Solutions We help our clients develop taylor-made mechanisms to receive and process market data (real-time or historical). These solutions are becoming increasingly important in a context of decision making more and more reliant on electronic or algorithmic processing. And stay tuned, there is a lot more to come! |
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Inspired bypeopleWithout empathy, there is no connectivity. Here, our team of people, the broader community and, of course, clients, are our main source of inspiration. |
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Keeping the right balance betweeninnovation and experienceWe value experience while recognizing that a fast pacing reality demands the ability to adapt and to constantly reinvent oneself. We are nonconformists who pioneer the future learning from what we have lived in the past. |
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Scalability not just anice-to-haveWe think and do things systematically. Scalability is not just a way of differentiating ourselves: it is a necessity. |
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ExcellenceExcellence is sometimes a beaten concept. For us, it is an obsession, the only way we do things: always with full transparency and based upon strong governance, a robust operational platform and effective risk controls. |
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Inspiredby peopleWithout empathy, there is no connectivity. Here, our team of people, the broader community and, of course, clients, are our main source of inspiration. |
|
Keeping the rightbalance between innovation and experienceWe value experience while recognizing that a fast pacing reality demands the ability to adapt and to constantly reinvent oneself. We are nonconformists who pioneer the future learning from what we have lived in the past. |
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Scalability not just anice-to-haveWe think and do things systematically. Scalability is not just a way of differentiating ourselves: it is a necessity. |
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ExcellenceExcellence is sometimes a beaten concept. For us, it is an obsession, the only way we do things: always with full transparency and based upon strong governance, a robust operational platform and effective risk controls. |
Ideal is one of the leaders on the Brazilian stock market and is recognized for its innovative and flexible technological platform.
Broker dealer Ideal announced today a BRL 100 million
funding round led by Kaszek Ventures.
A central premise of our business model is to only act on an agency-basis: Ideal does not transact on a principally, meaning its activity is free of conflicts of interest. All we charge from clients is in the form of commissions, on a per trade basis. Transparency and traceability so clients have the full understanding of their transactional costs.
Please refer to the “Contact” section below. You can also check us on LinkedIn.
Ideal services retail investors through introducing brokers and agents.
